“On a Mission to Make Life Feel Artistic”

Create • Collaborate • Cultivate

JT Collective Media began as a creative outlet in 2024 when JoAnna Tamarazzo had a vision to go back to school, and thought embarking on building portfolio would support that goal, and it truly was one of the best life decisions possible. JoAnna started booking local photography sessions throughout Westchester County — capturing birthday celebrations, community events, hospitality experiences, wellness brands, family milestones, and the everyday moments that bring people together.

What originally started as photography quickly evolved into something much bigger.

Through content creation, social media strategy, storytelling, and community networking, JT Collective Media became a reflection of JoAnna’s passion for helping people, brands, and local businesses feel seen, connected, and creatively represented in an authentic way.

As a 2026 graduate of Mercy University with a Bachelor of Science in Communications & the Arts, JoAnna combined her academic background in communications, media production, social media strategy, marketing, podcasting, and visual storytelling with years of experience in hospitality, fitness, wellness, and community engagement.

Alongside her degree, JoAnna also holds certifications including:

• NASM Certified Personal Trainer (CPT)

• NASM Stretching & Flexibility Coach

• SilverSneakers Certified Instructor

• CPR/BLS Certified via Eastchester Volunteer Ambulance Core

Over time, JT Collective Media naturally transformed from simply a photography and social media brand into a creative ecosystem centered around storytelling, wellness, movement, lifestyle, hospitality, and meaningful human connection.

From helping spotlight local restaurants, cafés, wellness businesses, and community events through Explore Eastchester NY Media, to building Begin with You Life & Fitness — a wellness-centered movement focused on realistic health, confidence, and holistic growth — every project is rooted in purpose, creativity, and community impact.

Begin with You was originally created in 2014 as a personal philosophy centered around the idea that true wellness starts internally first:

Begin • Build • Become.

Today, Begin with You Life serves as a modern mental fitness, holistic wellness, fitness blog with an intention to grow into

a one stop shop and lifestyle platform focused on:

• movement and fitness

• confidence and personal growth

• beginner-friendly wellness education

• bridal wellness

• mental clarity and rebuilding

• healthy lifestyle resources

• storytelling and community wellness

Rather than promoting perfection or unrealistic fitness culture, the mission behind Begin with You is to create approachable, educational, and inspiring wellness content that helps people reconnect with themselves through movement, mindset, and sustainable lifestyle habits.

“Today, JT Collective Media continues to evolve as a modern creative and wellness-centered media brand — blending communications, photography, podcasting, social media, wellness education, and community storytelling into one growing ecosystem designed to inspire, educate, and connect people both online and locally throughout Westchester County and beyond.”

- JoAnna Tamarazzo, B.S. Communications Arts, NASM Certified Personal Trainer