Our Story

JT Collective Media & PR

JT Collective Media & PR was founded on the belief that strong brands are built through clear communication, consistent storytelling, and genuine community connection.

What began as a passion for photography and content creation has grown into a full-service creative collective supporting small businesses, hospitality brands, and local organizations throughout Westchester County and beyond.

How It Started

Founder JoAnna Tamarazzo launched JT Collective while studying Communications at Mercy University, where she focused on marketing, advertising, effective presentations, podcasting, and social media content creation. During her academic journey, she paired coursework with real-world execution—working directly with businesses, community organizations, and the university’s marketing team to turn strategy into results.

Through hands-on experience in hospitality, fitness, education, and small business environments, JoAnna saw a recurring gap:
businesses needed more than content—they needed structure, guidance, and a clear voice.

JT Collective was built to fill that gap.

What We Do Differently

JT Collective is not a content factory.
We are a strategy-first creative partner.

Our work blends:

• Brand strategy

• Website development and messaging

• Social media management and content creation

• Photography and video

• Community-based PR and outreach

Every project is approached with intention—aligning visuals, language, and systems so brands can grow confidently and sustainably.

Built on Community & Experience

Beginning in Summer 2024, JoAnna transitioned into hospitality as a hostess, bringing with her a strong foundation built over seven years as a Retail Professional at David’s Bridal, where she developed deep expertise in sales, client experience, and relationship management. Prior to entering hospitality, she also spent nine months as a New Store Opening Sales Manager at Sephora (Scarsdale)—a pivotal role that marked her transition from traditional retail into a more dynamic, community-facing career path.

This shift from retail into hospitality and fitness was intentional. It reflected JoAnna’s broader entrepreneurial goals and her decision to return to college to complete her degree in Communications, as retail no longer felt aligned with her long-term vision. That evolution ultimately led her to build JT Collective Media, where her background in sales, service, and storytelling now informs a strategy-first approach to brand development.

JoAnna’s hospitality experience spans some of Westchester’s most well-known restaurants and local businesses, including Gigante’s Restaurant & Bar, Mulino’s of Westchester, Burrata, Toscana, and Tuck’d Away. This foundation shaped her understanding of customer experience, storytelling, and relationship-building—skills that now guide every brand she supports.

Toscana on Main (Eastchester, NY) and Tuck’d Away Bar & Grill (Tuckahoe, NY) were the first two hospitality brands to partner with JT Collective Media for full-service social media management, including photography, video, short-form Reels, storytelling, Meta analytics integration, and event photography.

Beyond client work, JT Collective collaborates with community media platforms that spotlight local businesses, events, and entrepreneurs. This community-first mindset is woven into every campaign—ensuring brands are not only visible, but meaningfully connected to the communities they serve.

Education Meets Execution

JT Collective operates at the intersection of education and execution.

JoAnna works under the Social Media Manager at Mercy University, capturing and producing content for Open Houses, 75th Founders Fest, and institutional campaigns—including the university’s 75th Anniversary. She brings that same level of professionalism, organization, and clarity to every client relationship.

Our clients don’t just receive deliverables—they receive education, systems, and confidence to manage their brand long after a project ends.

Our Philosophy

We believe:

• Consistency builds trust

• Clear communication drives growth

• Community connection matters

• Strategy should always come before aesthetics

JT Collective exists to help brands show up clearly, professionally, and authentically—online and in their communities.

Let’s Build Something Intentional

Whether you’re launching a business, refining your brand, or scaling your presence, JT Collective is here to support you with strategy, creativity, and structure.

Let’s create something that lasts.