Our Story
JT Collective Media Marketing
JT Collective Media & PR was founded on the belief that strong brands are built through clear communication, consistent storytelling, and genuine community connection.
What began as a passion for photography and content creation has grown into a full-service creative collective supporting small businesses, hospitality brands, and local organizations throughout Westchester County and beyond.
How It Started
Founder JoAnna Tamarazzo launched JT Collective while studying Communications at Mercy University, where she focused on marketing, advertising, effective presentations, podcasting, and social media content creation. During her academic journey, she paired coursework with real-world execution—working directly with businesses, community organizations, and the university’s marketing team to turn strategy into results.
Through hands-on experience in hospitality, fitness, education, and small business environments, JoAnna saw a recurring gap:
businesses needed more than content—they needed structure, guidance, and a clear voice.
JT Collective was built to fill that gap.
What We Do Differently
JT Collective is not a content factory.
We are a strategy-first creative partner.
Our work blends:
Brand strategy
Website development and messaging
Social media management and content creation
Photography and video
Community-based PR and outreach
Every project is approached with intention—aligning visuals, language, and systems so brands can grow confidently and sustainably.
Big Ideas,
Real Impact.
Built on Community & Experience
JoAnna’s career is rooted in sales, hospitality, and community connection. She spent over seven years as a retail professional at David’s Bridal, developing strong expertise in client experience, sales, and relationship management. She later served as a New Store Opening Sales Manager at Sephora in Scarsdale, where she expanded her experience in brand growth and customer engagement.
In 2024, JoAnna transitioned into hospitality and fitness as part of a broader entrepreneurial vision while completing her Communications degree. This shift led to the creation of JT Collective Media, where her background in sales, service, and storytelling informs a strategy-driven approach to brand development.
Her hospitality experience includes working with several well-known Westchester restaurants and local businesses, including Gigante’s Restaurant & Bar, Mulino’s of Westchester, Burrata, Toscana on Main, and Tuck’d Away Bar & Grill. These experiences shaped her understanding of customer experience, storytelling, and community-driven marketing.
Toscana on Main and Tuck’d Away Bar & Grill were among the first hospitality brands to partner with JT Collective Media for social media management, photography, video, Reels, analytics, and event coverage. Today, JT Collective also collaborates with community media platforms that spotlight local businesses and entrepreneurs—ensuring brands are not only visible online, but meaningfully connected to the communities they serve.
Services
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
Clients
We’re honored to have our work recognized in a range of publications, platforms, and press features.
What began as a passion project has grown into something far more meaningful. We’re proud of the path that brought us here and even more inspired by what’s ahead. What sets us apart isn’t just how we create—it’s why. Every project is approached with intention, curiosity, and care, allowing us to truly understand each story and bring it to life with purpose.